When it comes to doing actual business and getting paying customers, no other platform reaches high income and high impact professionals like LinkedIn.
As Kinsta reported, LinkedIn has over 575+ million users, with more than 260 million monthly active users.
Of those LinkedIn users who are engaging with the platform monthly, 40% access it on a daily basis.
44% of LinkedIn users take home more than $75,000 per year, which is above the national median in the US.
50% of college graduates in the US are LinkedIn users, while the site engages with only 9% of people whose education doesn’t surpass high school.
The US has the most LinkedIn users of any single country at 133 million, making it the ideal platform for business in the USA. But if you’re business is international, don’t worry: 70% of LinkedIn users are from outside of the US.
LinkedIn is more popular with men, who comprise 57% of its users base. Millennials make up 38% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision-making positions.
LinkedIn is also hands down the best lead source for business: Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn. That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn.
However, user don’t spend as much time on LinkedIn as they do on other social platforms, because they are using it primarily for business. Users only spend about 17 minutes on LinkedIn per month. This means you only have a few minutes or even seconds to make an impact with a potential business connection.
How to make an impact on LinkedIn in 17 minutes per month:
Whether you’re looking for new clients, customers, investors, or new opportunities for your career, the secret to LinkedIn is getting your potential prospects or connections OFF LinkedIn.
You have to engage in a friendly but professional manner, and then immediately get them into a funnel. This could be a video or article about your business or service, or a call link to your calendar. Either way, you need to get them off LinkedIn and onto a phone call or email.
Make it personal.
Make it professional.
Make it memorable.
The best way to do this automatically is through our premium LinkedIn DFY (done-for-you!) service.
We set up the messages and funnel for you and even set up the calls on your behalf. Watch this video on our service to see how LinkedIn can be a massive source of constant high value leads for your business.
LinkedIn only allows you 100 new connections per day, so you are limited in how many people you can reach on the platform.
However, this shouldn’t slow you down, because the leads you’ll get on the platform can be targeted to your precise niche, whether that’s CEOs and owners of small to medium sized businesses, or tradeshows, or insurance brokers, or real estate professionals – you can target them directly.
Need some help using LinkedIn to get more paying clients, customers, or investors? Contact Us